2011 Admission Benchmarking Study

Open for submission: 2011-11-28 to 2012-03-15

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2010 Admission Benchmarking Study Results

Overview

This study seeks to compile the cost to recruit a traditional undergraduate college/university student at NACCAP member institutions as well as compile key admission funnel benchmarks. The study focuses on new students recruited for spring and fall 2010. This data was collected, analyzed and shared on behalf of the CCCU for 14 years; since 2007 NACCAP has sponsored the study utilizing Performa Higher Education to conduct it under the leadership of Vice President Tim Fuller, the author of each of the previous CCCU studies.

The summarized results include an overview report and several charts detailing the cost to recruit and the admission funnel analysis for the overall study, the NACCAP regions and various categories of institutional size (by traditional student enrollment) and institutional type (CCCU or Bible college). The complete, member by member results of the study are available to participants only.

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