Welcome to the NACCAP Research Website

News 02/02/2012

The next funnel report is now open and will stay open through February 20th. The summarized results from the December funnel report are available for viewing.

The Annual Admission Benchmarking Study is open now through February 20th. Please visit the Admission Benchmarking Study tab to enter your data. New features this year allow you to print out the entire study to facilitate gathering and entering your data.

The results of previous studies (2007–2010) are available for your review in summary form for non-participants and full data form for participants

About NACCAP Research

The NACCAP Enrollment Research Project (ERP) provides admission officers at member institutions with critical comparative data about traditional undergraduate admissions throughout each recruiting cycle. Data for each component of the ERP is gathered on this site. The two major components of the ERP are:

  • Funnel Report – 6 times/year members share a current snapshot of their admission funnel progress to date including applications, admits and deposits for first-year students and transfers. The funnel reports open on the first of December, February, April, May and June and remain open for two weeks. There is also a final report opened in late September to gather results at the end of the recruiting cycle.
  • Admission Benchmarking Study – this annual study gathers data on the admission budget, staffing, salaries and the funnel. Cost to recruit a student and various admission funnel yield percentages help member institutions evaluate their own trend data as well as compare their data to other member institutions.

NACCAP members who share their data gain access to the data shared by other NACCAP members. NACCAP members who choose not to participate can only see summarized trend data for each of the studies. Participation in the ERP is an expectation of NACCAP membership.

Application Reports

Recently-Posted Documents

Right click to copy link or save document:

Admissions funnel data collected five times yearly.

Performa Higher Education leads NACCAP’s research efforts. Tim Fuller, Vice President and Project Leader for NACCAP Research, is available to answer your questions about this study or other data-related issues. He served at Houghton College in enrollment management from 1980–2006 and is a past president of NACCAP. Please e-mail him at tfuller@performahe.com if he can be of any assistance to you.